This is the question you’re asking when putting your social media strategy together.
Phew…It’s hard to find infographics with content specific to our South African context. Here’s one by market research companies World Wide Worx and Fuseware, illustrating the profiles of social media users in South Africa.
This infographic is based on research conducted in late 2012 and although fluctuations in the stats are to be expected, it’s still one of the only reports focusing on the use of social media in South Africa and contains very useful information.
Here’s a few bullet points (you an click on the link below to get the full story):
- Research shows that Facebook is becoming less and less effective when it comes to marketing.
- You need to create content that’s easy to share via Facebook, people are more likely to click on a link to your content if it was shared by a trusted friend, rather than pushed on them by a brand.
- In 2011, six million tweets were posted in South Africa within six months – that’s a million a month.
- The popularity of Twitter is rising and people will have posted even more tweets this year.
#Twitter is not as massive here compared to the US or UK. Tweets posted in South Africa at strategic times with strategic hashtags still only experience average sharing volumes.
Almost two million people – 55% of them male – used LinkedIn in South Africa last year.
- Entrepreneurs and sales people make up the majority of the job functions of LinkedIn users, as these people use the network for prospecting.
- The best way to use LinkedIn is to post relevant, original content and allow users to find it in their newsfeeds.
Female audiences are driving the growth of Pinterest.
- Pinterest is a rapidly growing social network in South Africa and is proving to be one of the most effective networks for converting viewers into customers.
If you want to read more, check out MPULL.
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